Toyota Motor Sales & Marketing (TMSM) exhibits PES (Peace Eco Smile), an original animation produced in collaboration with Studio4C, at “Tokyo International Anime Fair 2013” (TAF), held from March 21 to 24, 2013, at Tokyo Big Sight.
In 2013, TMSM started a new collaboration project, “NEXT GENERATION – PES (Peace Eco Smile) – CROSS COLLABORATION,” to communicate its message globally through various kinds of collaborations in organic connections with other people, things, and places.
New Original Animation Movie Project Announced
The main attraction of PES’s new project is to make original animation movies in collaboration with directors who represent the Japanese animation industry.
First production of this new project:
– Title » A Little Flower Fairy Song» (tentative title)
– Director: Toshiyuki Kubooka (animator, director / «Berserk: The Golden Age Arc trilogy» (Director), «Batman: Gotham Knight (Segment: Working Through Pain; animation director), «Gankutsuou (Animator), «The Idolm@ster» (Original character designer)
– Key character: A flower fairy (original character design: Toshiyuki Kubooka)
– Costume Designer (for a flower fairy): Tamae Hirokawa (Lead designer of Japanese fashion label SOMARTA / *Tamae Hirokawa created SOMA DESIGN in 2006, and launched SOMARTA at the same time. She is well known as an outstanding designer for using a more conceptual approach to her designs.
Project concept
Directors all share the ToyToyota project’s philosophy of seeking harmony among people, society and the global environment, and the development of a sustainable society through manufacturing in the background of their creation.
PES booth at TAF2013; New Interactive Animation Device «Touchable NaSuBi» Released!
At the fair, PES booth showcases many attractive devices allow attendees to experience PES’s complex world of reality and virtual reality. The interacitve animation device called «Touchable NaSuBi» that makes attendees be able to play with NaSuBi animation by touching its related tools placed in front of the display released on March 21. There is also a mysterious flower fairy’s mirror box, trick art painting, and so on.
In addition, special talk events include «The history of the development of Animation» in commemoration of the 50th anniversary of Japan’s first televised anime series will be held on the mini-stage at the PES booth on March 23.
A special symposium “TOYOTA X STUDIO4C meets ANA: A new departure for global strategies built on soft power” was held on March 21
A special symposium “TOYOTA X STUDIO4C meets ANA: A new departure for global strategies built on soft power,” was held on March 21. Speakers presented and discussed about a new strategy for business collaboration called “Cross Collaboration,” aiming to disseminate the spirit of Japan to the world through diverse content that contains a national character and its peculiar value as a soft power, and from a global perspective.
Speakers: Takao Minai (TMSM), Eiko Tanaka (STUDIO4C), Shotaro Sano (ANA) and Takashi Kitajima (Tokyo Metropolitan Government).
TAF official website: http://www.tokyoanime.jp/en/
“PES (Peace Eco Smile)” X “IS JAPAN COOL?”
A collaboration between two projects «PES» and “IS JAPAN COOL?” will be a new attempt aiming to build unprecedented demand in global markets by pooling and promoting cultural content together, rather than separately as the regular products or services.
ToyToyota Project: PES Concept
Human evolution is represented by the history of mobility. Cars bring our mobility to life, and yet all too often, everyone talks about the complicated technological aspects of automobiles rather than just the joy of mobility. TOYOTA has discovered the “TOY” in its own corporate name as the origin of lively and cheerful joy. Then, as part of ToyToyota projects aimed at spreading the joy of mobility, TOYOTA and STUDIO4C, a leading Japanese animation studio, have together created an animation series, PES (Peace Eco Smile), following a curious alien exploring the joy of driving and the importance of safety.
The special PES website : http://www.toytoyota.com/pes/en/
IS JAPAN COOL? :
To attract new fans of Japan, ANA launched «Is Japan Cool?», a campaign that examines the country’s cultural attractions and trends through the eyes of non-Japanese. The campaign’s global website – inaugurated in February 2012 – contains striking photos, videos and interviews about ‘cool Japan’, capturing everything from traditions and scenery to cutting-edge technology and riotous fashion. All the fascinating diversity and chaos found in the country is categorized by themes such as Discover, Tokyo, Okinawa, Cosplay, Traditions (Kyoto) and Kawaii. The interactive content allows site visitors to vote for what they think is cool (or not so cool) with results displayed in real-time. They can also comment on topics via popular social networking media. The site has been re-tweeted by notables, while a sweepstakes offering free flights to Japan garnered more than 50,000 entries from 152 countries. In addition, the site’s YouTube video went viral with over one million views and was subsequently selected as a promotional spot for Tokyo’s push to host the 2020 Summer Olympics. ANA is continuing to leverage the popularity of the site to further entice visitors from overseas.
https://www.ana-cooljapan.com/
PES appears in «Japan in Motion,» a famous French TV show introducing Japanese culture!
From March 5, PES is shown as a segment on «Japan in Motion,» a TV program broadcast every Tuesday by French channel NOLIFE TV. The segment titled «PES O-en Project» includes PES episodes and more, including behind-the-scenes footage, and a report by «Anime O-en Project» with six Japanese girls who want the whole world to know about Japanese anime.
«Japan in Motion»: A TV program which principle is to present many different aspects of Japan (tourism, fashion, culture, food, etc.) through short reports with Japan idols.
«Anime O-en Project» is also introducing PES (Peace Eco Smile) on Facebook.
https://www.facebook.com/pages/PES-Japan-in-Motion/475049329216273
